One major catalyst was the development of ESG strategies for international real estate funds and providing advisory services to institutional investors. From this work, GOYOH came to believe that ESG is not a cost burden for real estate but rather a vital driver of return.

We paid particular attention to the “S” in ESG: Social. The experiential value delivered to users and the contribution to local communities were found to correlate strongly with asset performance indicators such as rental income, occupancy rate, and leasing efficiency.

This hypothesis ultimately led to the creation of EaSyGo, GOYOH’s proprietary SaaS solution that visualizes and improves ESG performance from the user and tenant perspective, helping enhance real estate asset value.

Another formative experience was our involvement in the development and attraction of integrated resorts, luxury hotels, and ultra-high-end residences in Japan.

Through this, we encountered a critical insight: the quality of experiential value demanded by ultra-high-net-worth individuals is deeply tied to positive social and environmental impact, and this connection has a high conversion factor into real estate value. In other words, social impact can directly enhance economic returns, especially in the luxury real estate sector.

At the same time, the negative impact of over-tourism on communities and ecosystems became evident, demonstrating that social harm can reduce asset value.

These experiences led us to place emphasis on the visualization, evaluation, and implementation of social impact in luxury development, recognizing that maximizing positive outcomes is essential to future-proofing both real estate and the cities they support.

We came to believe that buildings and communities that contribute meaningfully to society and the environment are precisely what Japan should aspire toward in its journey as a global tourism nation.