Top 5 Notable Initiatives for Health and Well-being
As "ESG" has become a new benchmark for real estate value, many owners and asset managers have expressed a desire to objectively assess how their efforts measure up in the market.
In response, we developed ValueDriver, a platform that aggregates and analyzes data from high-grade properties worldwide to visualize the ESG value of real estate, supporting decision-making in leasing and asset management.
We have collected and cataloged thousands of specific ESG initiatives as "Factors," primarily from high-grade buildings in major global cities. This series will present the trends observed within various ESG categories from this extensive data.
Wellness Practices — 5 Initiatives
"Health and well-being" is where a building's individuality can be most effectively expressed. Here are five relatively easy-to-implement initiatives that are prioritized for enhancing asset value in the current real estate market.
Cafes, Restaurants, and Food Facilities
These are effective elements for appealing to the richness of employee benefits.
Refrigerated/Frozen Meal Delivery Service
Available 24 hours a day, requiring only the space of one refrigerator. Initial costs can be kept low.
Attracting Daily Rotating Food Trucks
Zero capital investment. The menu changes daily, keeping users engaged.
Fitness & Gym
A classic initiative to add value by utilizing vacant floors in a building.
Attracting external tenants
This method involves bringing in 24-hour gyms or personal gyms as tenants. It enhances the overall value of the building, and you don't have to bear the operating costs yourself.
Shower Facilities
An essential facility for global companies promoting commuting by running or cycling.
Virtual provision through "neighborhood partnerships"
This method involves partnering with nearby facilities as a service, rather than creating physical facilities within the building. There are no concerns about cleaning or breakdowns, and services can begin immediately upon signing the contract.
GLOBAL CASE — COMBINATION OF INITIATIVES 02 & 03
Combining gyms and showers dramatically boosts rent premium!
According to JLL's 2024 report on the U.S. office market, buildings with only fitness centers had a rent premium of only +0.5% compared to competitors in the same area. In contrast, buildings with full-service fitness centers, including lockers and showers, saw their premium jump to +2.9%, revealing a difference nearly six times greater than standalone installations.
Lounge, Break, and Refreshment Areas
It is important to create mechanisms that generate serendipity (accidental encounters) within the company.
Unmanned convenience stores and cafe stands
Install electronic payment-based snack sales. Operation requires almost no effort and can spark casual conversations among employees.
Biophilic Design
Arrange houseplants or high-quality artificial greenery. The visual fatigue recovery effect is scientifically proven and easy to implement.
Ensuring Natural Light and Illumination
This factor directly impacts worker productivity and mental health.
Light shelves (awning-type reflectors)
A panel installed midway up a window reflects sunlight onto the ceiling, illuminating the deepest parts of a room.
Bonus — Extra Edition
The importance of "restrooms" in enhancing building appeal
Restrooms are used by all occupants. Clean and comfortable restrooms affect the overall perception of the building. Specific considerations, such as displaying "vacancy status of individual stalls" and providing "grooming and refreshment" functions, contribute to increased satisfaction.
Value Driver — ESG Strategy driven by data
Bring a data-driven ESG strategy to your property.
The five initiatives introduced here are factors that global competitor properties "already commonly possess."
However, what's truly important is to demonstrate "how well these factors align with the needs of the tenant companies you are targeting."
By implementing ValueDriver, you can compare and analyze the factors of your property against competitors, and automatically generate a "winning ESG report" for investors and prime tenants.
First, let's diagnose the ESG score of the buildings you own and operate.
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